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Harnessing The Power of Red

Posted by Alissa Chapman on

By Alissa Chapman

Look at a room decorated in all neutrals…..beiges or shades of white and you might say to yourself “this room could use some color.” Red is often that final touch in a room that adds excitement and balance. It’s also important to the composition of many great works of art, and can add interest where none existed previously. Throughout centuries of makeup, women have added a touch of rouge to their cheeks and lips. People are drawn to red on a very primal level.

Most every woman has black in her closet. And if you live in New York City as I do, chances are black dominates your wardrobe. It’s slimming, it hides spills and stains, and it looks sophisticated. The little black dress is an easy go-to piece. Black can be worn throughout the seasons and makes most designs into classic articles of clothing that can stay in one’s wardrobe for years or even decades to come, but red is also a classic season-less color and if you only wear black, you are missing out.

The Benefits of Red

Why not carry all the benefits of red by incorporating the color into your outfit? Red has the power to quicken the pulse, inspire passion and catch the eye like no other color can. It also increases the appetite and can make you down-right hungry! This is why red is the color of love! If you paint the front door on your house red it’s considered good luck. Maybe that’s because it’s so eye-catching that it adds curb appeal and can even make your house more likely to sell if it’s on the market.

The Drawbacks of Red

Many people shy away from red in the wardrobe. It has to be washed separately or it can turn your whites into splotchy shades of pink. The biggest reason people shy away from red is that some articles of clothing have a red that looks off or fades into an unattractive shade quickly. There is a solution though!

The reason certain articles of red clothing don’t look as great as they should or don’t last long enough depends on their fiber content. Any protein based fiber will hold red dye in a beautiful way such as cashmere, wool, or silk. These fibers, however, are often found in dressier items and are most often dry clean only.

Machine Washable Reds

Polyester holds red well and is often times machine washable, but it’s not environmentally friendly. If you are looking for machine washable items and care about the environment look for items made of rayon, tencel, modal and bamboo. The only fiber that does not hold red dye vividly is cotton, but it’s the most common fiber on the market for tees and tanks. This is because color is the last thing chosen in the design process many times. Companies will even keep already-made items un-dyed until sales reveal what colors are trending in the marketplace. Red cotton tends to have a vintage look right from the start that will only become more pronounced with washings. If this is what you’re looking for, it won’t be hard to find! Rayon and silk are my favorite fibers for the color red and with a little digging on the internet or help from a sales person, you can find quality red pieces that will look and last how you want them to!

  • Fashion Advice